Beer Label

Edndamon

A hearty congratulations to Ed and Damon (@nycbeerologist) for winning first place in the spiced beer category at the Homebrew Alley Celebration at the Brooklyn Brewery this weekend for their Holiday Robust Porter. As a fan of porters, I was impressed that they could brew their own which held it's own with many porters I've had. They beat out 57 other beers in their category to take home the gold. 

 

http://homebrewalley.org/HA6winners.html

 

I'm looking forward to their future brews, including this Ryeamerica Ale which will be unveiled at the Super Bowl. Pictured above is the label I've designed for them. Forget the overrated commercials, I'll take a horn of homebrewed ale! 

 

 

 

Thank You!

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This is a little late, but I'd like to thank my clients for their business in 2011. I feel very fortunate to have been able to work on the kinds of projects that I found exciting and interesting and I'm looking forward to more of the same in 2012. All of the extra work on the weekends and late at night have paid off creatively and professionally. 

 

Above is a handmade thank you card I printed up using the woodblock technique I have been playing around with for some time now. They type was designed using the LetterMpress app on my iPad 2. 

 

This is the first of many more card designs I'm planning on making. Maybe it's time to print some stuff up and put it up on Etsy or my own online store. Also in the works will be some baseball art prints and some t-shirt designs. 

 

Thanks again and Happy New Year!

 

– Derek

Sausage & Beer Festival Postcard Design

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Sausages and beer go together like chocolate and peanut butter. So do happy clients and happy designers which is what we have here. As a big foodie, I'm thrilled to have the opportunity to design for the food service industry – I know it well from working in restaurant and catering businesses while in school. 

I love it when a design clicks so well. 

 

Self-Promotional Logo Lookbook

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Thankfully, I never needed to hit the freelance market full-time. However, I had spent a good amount of time developing a logo lookbook to showcase the range of my logo design experience. I used the on-demand printers Blurb to produce a 40-page self-promotional booklet. It's nice to see years of good work all in one place. 

 

 

Beach, Boat, and Oceanside Texture Pack

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Whenever I'm on vacation, I make sure that I take digital pictures of any good textures along my path. To mark the end of summer, I've collected some beach, boat, and ocean textures from this year and years past. Feel free to use them as you wish, for personal or professional projects. 

Download HERE for the high-resolution files. The zip file is fairly large at 116 mb. 

Enjoy!

 

Letterpress & Block Print Textures

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Letterpress & block print texture pack I've created for your design pleasure. Use them freely for your personal or commercial projects. If I get enough feedback I may convert them to vector. Until then, enjoy!

Download the whole pack here.

Logo Design on the iPad 2

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Since getting the iPad 2 about a month ago, I've been trying to figure out how it fits into my professional life beyond consuming design/tech articles and emailing. It's become clear that it's going to make a huge difference in organizing my ideas and my time. But the Holy Grail of course is being able to use it as a straight up design tool. 

The project is a lookbook I'm going to create using a print-on-demand service. I wanted to create a nice print piece which shows off my logo designs. But I was going to need a cover and I'd come up with the idea of creating a "logo" for it. I thought that I could possibly sketch out some scripty, handwritten kind of design and then apply a type treatment to it in Photoshop. And that's just what happened.

I used Adobe's Ideas app to start the comps. I sketched out a rough L-O-G-O-S by hand, then grabbed a different color and drew on top of that, repeating this process several times. Each sketch built on the previous sketch until it was nice and tight with the right lines and feeling. Then I just emailed it to myself and opened it up in Illustrator on my main work machine. To my surprise, each color was it's own layer and vector shape. Ideally, it would be just vector lines but this was pretty cool on it's own. Then it was simply a matter of importing the final vector into Photoshop and making the "logo" a different leather texture on top of the background. 

The results worked out even better than I'd hoped and I'm looking forward to designing some more on my iPad 2. 

Hatch Show Print Workshop

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Wednesday night I had the pleasure of attending the Hatch Show Print workshop at The Arm letterpress studio. Jim Sherraden and Brad Vetter of Hatch Show Print were our hosts. They showed up with some beat-up suitcases full of woodblock and letterpress pieces, set us up with some ink and brayers, and let us loose for some manic printing by hand and by machine. Some of the art was upwards of 80 years old.

Based out of Nashville, Hatch Show Print has been printing letterpress and woodblock since 1879, mainly focused on music show posters but running the spectrum. Jim can tell you better himself in this video:

Thanks again to Jim, Brad, and Dan @thearm for the amazing opportunity to learn some new techniques, create some fun posters and t-shirts, and listen to some great music. This week I'll be taking some images of the textures I got on paper and sharing them with everyone. 

FREE Charlie Sheen Team Logos

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Because every fantasy baseball league seems to have at least one team named after The Warlock himself, Charlie Sheen, I've created some free logos for fantasy baseball managers who have Tiger Blood in them. Enjoy, courtesy your friends at RotoLogo.

Download the full set here.

Logo Concepts: Resourceful Strategies

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Logos are possibly my favorite design projects. I get to make a major impact for a new business or existing one, as well as explore type, concepts and color combinations. And I often get to extend this out to a full brand with textures, color palettes and imagery. The first stage of logo development is usually limited to black and white or grayscale designs as I feel clients can zone in on colors and react to them and lose sight of the overall design. I want a client to be thinking about the design alone and developing a color palette is just an easy and fun step after the initial comps. 

Generally I submit only about 5-7 concepts for a client to review. In this case I had a few exciting last minute concept ideas I just had to flesh out to full execution, so there's a handful more than usual. I'll put up the final selection in the form of letterhead and business card when we've reached that stage. I think this logo will make a nice addition to the logo lookbook I'm developing for self-promotion. Thanks for stopping by!